From small craftsmen to specialised wholesalers, Decathlon wanted to create a platform that would bring together a group of partners with values like those of the brand.
Creating a Decathlon marketplace was also an opportunity for the brand to broaden its offer around sports, by moving towards wellness and fitness products. All of this while ensuring that services are aligned in delivery times and returns management, in line with customer expectations. To make this project a reality, Decathlon chose to be accompanied by Lemonway to guarantee the security of payment to buyers and sellers on its platforms.
It was crucial that our customers could continue to use standard, alternative and local payment methods, as well as the Decathlon gift card and loyalty vouchers on the marketplace, even for our partners' products.
